Legendary Unicorns

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Legendary Unicorns

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Throughout my life, I have had many collections – pogs, Magic cards, baseball cards, comics, etc. With all of these collections, certain sets or items in these sets are rarer than others. Often, words are applied to describe this rarity, like common, uncommon, rare, and legendary. On one end of the spectrum are the common ones, which is self descriptive, and on the other is legendary, which is the rarest of the rare.

Recently, my girlfriend got into LuLaRoe – literally and figuratively. When I asked her about this brand, she explained how it worked, and I was reminded of my collections. LuLaRoe markets its clothing items at certain levels of rarity. While I have not seen terms like common or rare applied with this fashion brand, I have seen the word “unicorn” used to describe the rarest clothes that are offered.

I thought this was incredibly interesting – a clothing line that is encouraging people to buy based on a belief that one item is rarer than another or that “unicorn” clothing items may never be spotted (hence the name), and therefore must be purchased immediately if noticed.


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